Conversion Rates...

[karrasda]

I am having way below average conversions on one of the sites i work on. Not sure what is happening with this one. If someone could take a look for me, any input is greatly appreciated.

aresarmor.com (http://www.aresarmor.com)

[namebutler]

Are you tracking your traffic sources? Why are they visiting your website. If they are visiting from links like "buy armour" I'd be worried with a low conversion rate.

But if the traffic is coming from a general link or another source low conversion rate would be expected.

Also I'd add some sort of call to action "above the fold" on your website (top part of the page). The discount info should be visible to anyone.