how to uncover the social media myths?

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Every new technology comes with certain myths and misconceptions, and likewise social media is not left unaffected. These are the misconceptions that have restrained webmasters from using social media marketing for their business promotion, and even average people from using it for interactive purposes.

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http://www.seogp.com/blog/social-media-optimization/5-prominent-social-media-myths-uncovered/