Dahlgren85
26 Jun 2008, 06:10 AM
Think "Brevity is the soul of wit" when it comes to writing copy. It is more painful on our eyes to read from an electronic screen than from the pages of a book. With this in mind, ::mod edit - link removed, check the forum rules:: uses almost 50% fewer words to convey your message. Every company web site needs a page designated as an 'About Us' link. This is both a reassurance to viewers and also a primary means of adding credibility to you and your company. The same is true for contact information. It not only adds credibility, it invites communication and says "we are accessible".
If you have an excessive amount of information on a particular topic which you need to communicate within your site, don't hesitate to create an additional page. You can curtail your lengthy copy by placing a 'Read more..." text link at your designated break point in the copy.
Avoid using graphics that look like ads (text embedded in an image) because people avoid and ignore them. Try to utilize short, descriptive text and titles for both navigation links and page titles. These entice user interaction. Focus on using your keywords for each page in that page's body copy. Use both the title and description tags.
If you have an excessive amount of information on a particular topic which you need to communicate within your site, don't hesitate to create an additional page. You can curtail your lengthy copy by placing a 'Read more..." text link at your designated break point in the copy.
Avoid using graphics that look like ads (text embedded in an image) because people avoid and ignore them. Try to utilize short, descriptive text and titles for both navigation links and page titles. These entice user interaction. Focus on using your keywords for each page in that page's body copy. Use both the title and description tags.